Teach a digital textbook science of atoms and molecules Project by stvenzakrod45


206 days


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Creative Brief

Business Name

The Concord Consortium

What do you do?

We pioneer learning innovations for science, mathematics, and engineering.

What is your industry?

Consulting and Professional Services

Do you have a desired website screen size?


How many pages (maximum of 4) do you need designed?

This design should bring across three important things: 1) You are looking at a dynamic example of the textbook of tomorrow 2) This site engages you immediately with the wonder of science and permits you to do your own experiments in the virtual world of atoms and molecules. (Anybody who stumbles across the site should feel invited and able to interact with the models and do experiments.) 3) The site has a great depth and breadth of materials and encourages further exploration

What website design styles do you like?

For functionality: Inkling textbooks for the iPad iBooks Amazon.com (particularly the recommender “customers who bought this item also bought…” feature) Design adjectives:

Do you have any other info or links you want to share?

What colors do you want to see in your website design?

Best if it plays off our color palette (attached)—without having to use all the colors included there. We’re willing to break the mold here, though new site should not clash with our existing sites.

What content must be included in the website design?

Not your ordinary web site! Help us design a digital textbook – or at least a couple pages in the textbook of the future. Our science textbook will take advantage of all the possibilities digital technology offers to improve teaching and learning, including embedded models, simulations, and real-time data collection to enable digital exploration and scientific inquiry. It will also include text, images, and multiple choice and open response questions. Think about how to navigate to linked pages in the “text,” and include navigation that invites exploration of prerequisite activities and related activities. For example, when a student has finished a section, there should be additional suggestions to encourage further browsing. We want to convey a sense of individualized learning – a sort of “choose your own learning adventure.” For instance, there might also be “Curious about?” or “Need to know more?” buttons or links or popups. We don’t want to lose too much real estate to navigation; a shrinking/expandable navigation menu might aid this purpose – or be creative! We’re moving our Java-based Molecular Workbench activities to the Web. Please launch Molecular Workbench (mw.concord.org) and poke around in some of the activities.

File types needed?

JPG, Layered PSD


536.48 KB
57.08 KB
973.81 KB
HomeWork5189451128 (1).pdf
686.84 KB
686.84 KB

Required Format

JPG, Layered PSD